The digital world, although a bit exciting, has its own challenges. It is even more difficult than ever to stay at the top of the peoples’ minds. However, the current scenario is very different from what it was like in the past. Where in the past telephone marketing was a thing, it is now more popularly known as e-mail marketing. Because this is the age of the Internet. And if you want to reach out to your target market, you have to use platforms like social media and the e-mail. Advancements like these have given rise to the service providing companies. Apart from trying their best to offer a one-of-its-kind experience to its customers, these service-providing companies solve the problems very efficiently as well. Renowned names like Cox have Cox Internet Customer service reps to resolve your issues within minutes, if not seconds. And they cannot do without it. As almost every business these days operates through the Internet.
Talking of which brings me back to discussing E-mail marketing.
E-mail Marketing- Who That?
Talking in layman terms, e-mail marketing is a way to promote your brand/company through e-mails. The main purpose to market yourself through this channel is to improve your relationship with existing customers. Apart from that, it is also used to keep the customers informed and offer them coupons to increase their loyalty. As this form of marketing is paperless, it saves you a huge cost. And is a very effective tool for direct marketing. However, some people think otherwise. According to them, e-mail marketing is an obsolete form of marketing. But they couldn’t be more wrong. Because according to researches, e-mail marketing is still on the rise. And companies are benefitting from it.
E-mail Marketing Softwares
If you are new to the business, you do not need to worry about contacting people through e-mails. There are plenty of software programs, apps and tools out there to do the job for you. Some of the examples include MailChimp and Constant Contact. Not only do these help you in contacting your potential market, but they also provide you with analytical tools.
Now that you know of the benefits of e-mail marketing, let’s see how you can use it to your advantage:
Site Visitors to Customers
You can choose this platform to turn your site visitors to loyal customers. Heres’ how it goes. So, you have launched a website (a lot of hard work went into that). And now you are waiting for people to visit your website. Suddenly you notice that the number of visitors is way below your expectations. Well, to be honest, it is not easy to attract visitors. But you should not worry as this is where e-mail marketing comes into play. So, this is what you are supposed to do:
- Get an e-mail list
- Send the people a promotional e-mail
- Add a tab that is a link to your website at the end, beginning or middle (wherever you please)
This will not only give you a chance to connect to your potential customers on a personal level. But it will also increase the traffic on your website.
No Website? No Issue!
E-mails even provide you with a platform where you can grow without investing time and money in creating a website. However, you have to be socially active to make use of e-mails in this regard. If you have a physical store and you attend conferences regularly. Then you can always use this opportunity to increase your contact list. You can send them e-mails promoting your brand. But you will have to be very consistent. In the sense that you will need to constantly update your customers regarding any new arrivals, or deals. Apart from that, you can send them greeting on special occasions. This helps to build a strong bond between you and the customers.
Gain Customer Loyalty
You should not only use e-mail marketing to get new customers, but also to maintain loyal customers. You can establish customer loyalty using e-mails by doing things like highlighting customer success stories. Apart from that, you can always share your social media posts or images that speak well about your company via email. This acts as a reminder to the people that you care. Moreover, you can even take this opportunity to share tweets or any other posts that make you stand out with your contact list. A bit of flaunting is necessary (winks).
In case you do not find these tips sufficient, you can always use the e-mail to:
- Boost sales
- Increase traffic to your website
However, you have to make sure that you are very responsive to your customers’ queries. One of the best experiences that I have had was with Spectrum Customer support. The level of courtesy and efficiency that they extended was commendable. You should also aim to be very caring when it comes to your customers. They are the ones who will bring business to you ultimately.