Many people who have been forced to live in the world of SEO, because they have websites, may not fully understand what SEO all is about. If you are in this category, you should not be embarrassed because here are some of the most critical SEO interview questions and answers about the subject that you may be too embarrassed to ask.
What exactly is SEO?
In full, the term SEO stands for search engine optimization. In general, optimization refers to the process of perfecting or streamlining processes or even objects to meet specific standards. Search engines collect and collate all the information in the world. For people to access information that is on the web, they need to use a search engine and look up the information. This approach is referred to as organic search because people do not have a specific website in mind but depend on search engines to give them credible results. Thus, SEO is a practice that is used to streamline websites to make them more visible and accessible to people who conduct organic searches.
Can I do SEO by myself?
Yes, you can optimize your site all by yourself. At times, it may not be necessary to get the help of a professional internet marketer to maximize your sight for search engines. However, the bottom line of this point is that you will still be required to use the techniques that professional SEOs use when working on client sites. Given the breadth of the practice, it means that you must take a lot of time to read and master all the techniques and methods that are usually employed to optimize sites. Besides, many SEO tools are on the market. However, you should note that the tools are not meant to replace humans in work, but to make the work of professional marketers easier. Thus, you must master the basic principles of optimizing sites before you use the tools effectively for your site.
What is the difference between on-page and off-page SEO?
There is a vast difference between these two aspects of SEO work. Primarily, on-page SEO is concerned with the technical features on your website. Thus, when addressing on-page SEO issues, you will be involved with the use of meta tags, problems related to loading times, user experience and other aspects that determine how well people and search engines access and read your content. On the other hand, off page SEO is concerned with issues that are not related to your page directly but influence your rank in organic searches. Therefore, off page SEO includes topics such as social media and other related strategies that increase the visibility of your site indirectly.
Do I need code to optimize my site?
The answer is yes and know. Well, you do not need to be a computer programmer for you to carry out basic tasks related to SEO. Moreover, while using SEO tools, you will be guided through the process; your work will be to develop the right strategy to be used to implement the required changes and then monitor the performance of your site over the course of time. You do not need programming skills to do these tasks. However, there are other advance tactics of on-page SEO work that are base on complicate programming maneuvers. Therefore, for you to use the methodologies, you need to learn a little coding.
Can Google and other leading search engines favor some sites?
No, search engines do not favor sites. The ranking of pages is determine by sophisticated algorithms. In the case of Google, the way the algorithm works if a highly-guard secret. No one is sure how the algorithm ranks pages. However, base on the information that Google provides for webmasters regularly, we do understand that the algorithm considers on page and off-page factors before it determines the relative usefulness of pages on every site that is indexed by the company. Therefore, the ranking of any page, which is never constant, is determine by the results of the evaluation process that is repeatedly conduct by search engines.
Do I need to use an agency?
The question of whether it is appropriate to use an agency is a personal one. You may decide to outsource the optimization work to specialists because you do not have the time to do all the tasks that are involve. Moreover, you may not have all the skills and capabilities that are associate with good SEO work. In both cases, any business owner may decide to give the work of optimizing the sites to the experts because the owners believe that doing so is the best course of action to take. The advantage of outsourcing SEO work is that you will get professionals who understand all the technical aspects of the work. Thus, if it is possible to balance between the competing issues of finances and others, you may consider outsourcing the work to an agency.
How long does it take for SEO results to become evident?
It is difficult to pinpoint the exact time that it takes to get results from SEO work. In general, you need to be patient and implement all the recommendations before you start seeing changes in your Google rankings. A common mistake that many people commit is that they expect to see the changes immediately they start tweaking with their websites. Although your ranking on search engines is always fluctuating, for you to see significant changes, you must be patient.
These are the seven essential questions about SEO that may help you understand more about the subject. You can still get additional information by visiting https://serpbook.com.